2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
화장품 업계의 돌풍
2003 년 말 1호 점 개장 -> 3년 만에 업계 3위 진출
자연주의 컨셉 – 웰빙 트렌드
합리적인 가격 – 중간 유통 경로, 포장 용기 간소화
Brand Shop 진출 – 브랜드 샵의 대중화 이끔
해외로 뻗어나가는 ‘The Face Shop’
2004 년 첫 해외 진출 -> 해외 13개국 110여 개 매장 (중동
Shop needs some actions to enhance the customers’ relationship, so that eventually it can enhance the customer loyalty.
In order to improve this relationship, The Face Shop should manage its customers much carefully; for examples, adopting loyalty programs, sending some SMS messages when the customers’ special day, or sending some information about cosmetics or make-up tips which customers m
Introduction
The first On-line cosmetic brand in Korea
Used low-price marketing strategy, Targeted on Young female to get in
the Market easily.
In difficult situation that home-shopping and internet-shopping malls appeared, so cosmetic shops are getting hard to spread out in the market.
But MISSHA launched with special marketing and got strong position.
Brand concept
-Trust :
shopping environment and higher product quality. They are also brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have s